"We can easily distort memories for the details of an event that you did experience," says Loftus. "And we can also go so far as to plant entirely false memories - we call them rich false memories because they are so detailed and so big."
She has persuaded people to adopt false but plausible memories - for instance, that at the age of five or six they had the distressing experience of being lost in a shopping mall - as well as implausible ones: memories of witnessing demonic possession, or an encounter with Bugs Bunny at Disneyland. Bugs Bunny is a Warner Brothers character, and as the Los Angeles Times put it earlier this year, "The wascally Warner Bros. Wabbit would be awwested on sight", at Disney.
This is why totalitarianism is so powerful. Over time, many will be persuaded that Jews or whites are the cause of all economic or other oppression. They will remember the incidents.
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