The website is called ThisIsWhyImBroke.com and many of the things that they sell sound like it is a companion site to the various First World Problems sites--a reminder that many people have more money than they need, or can figure out how to sensibly spend.
Seriously: there are a few items here that I could see buying, if I were obscenely rich, and there were no hungry people in the world, or people without health insurance, or horrible diseases that needed a cure researched. The rest? Wow. What a waste.