My wife and I watched this very disturbing documentary on Netflix last night. They interviewed at least a dozen people who had been officers of, developers, or early venture capitalists of Facebook, Twitter, Pinterest, etc. about how these systems work. One guy explained that the goal of the algorithms is to change behavior or beliefs. Not much, maybe 1%, but cumulatively on a two billion person user base that is a lot.
As you all know, "If the product is free, you are the product." The pursuit of clicks, and therefore impressions makes money for these firms from advertisers. And even when you are as rich as Zuckerberg, you need more. While this may not go over well with libertarians, greed is not always good.
Worse, the algorithms look at what interests you, and then tailors ads and suggestions to similar ideas. I suspect this is why certain sets of ideas start to appear together: anti-vaxxer; COVID is a hoax; and dozens of other conspiracy theories. If you are an anti-vaxxer, social media will promote particular ideas to you that other users have found compatible.
One guy said the 2018 elections demonstrated the ability of social media to influence voting. There were allusions to the Russian attempts to influence the 2016 elections; I would be surprised if tracing back 2020 advertising revenue paid to social media companies has origins (after half a dozen cutouts and shell companies) in China.
Take a look at what happens when you enter a search string in Google. As you enter characters, it makes suggestions tailored to your history and likely interests. When a page comes up, the ads are again tailored to your interests. Two people entering the same search string will get different results.
They interviewed addiction specialists who pointed out how social media influence us, using techniques that work with small groups of people, now expanded to billions and careful manipulation by AI of great complexity. (According to one of the interviewees, even the people that run these companies have no idea of how they work.)
One social psychologist explained that self-cutting and suicides among young people (including pre-teens) rose dramatically (sometimes 10x) after social media apps appeared on phones. This was after years of stable rates. Children start to develop body dysphoria because they do not look as good as others on social media, or as good as the various self-photograph filters make them appear. (They did not mention gender dysphoria, but it does not take a genius to figure out that connection.)
Dramatic segments illustrate these problems. One teenager is manipulated by click suggestions into a movement called Extreme Center. He shows up to demonstrate; it turns into a riot, and his arrest. You can easily see how this applies to Antifa, BLM, and various racist groups.
Political polarization has increased as social media have taken over. Crazy ideas such as "flat Earth" and "Holohoax" have benefitted from social media attempts to maximize clicks, even if there is no advertiser paying for those clicks.
Two questions for you:
1. Why do you still have a social media account?
2. If your church relies on Facebook, why are you using the Devil's Software to do so?
Google AdSense just disabled ads on this post for "Dangerous or derogatory content." Oh well, I better not say anything negative about social media.
I appealed and they backed down.