Scientific Evidence of What Those of Us Saw Who Worked in Cubicles When Corporate Takeovers Happened

 3/2/26 Cornell Chronicle:

Employees who are impressed by vague corporate-speak like “synergistic leadership,” or “growth-hacking paradigms” may struggle with practical decision-making, a new Cornell study reveals.

Published in the journal Personality and Individual Differences, research by cognitive psychologist Shane Littrell introduces the Corporate Bullshit Receptivity Scale (CBSR), a tool designed to measure susceptibility to impressive-but-empty organizational rhetoric.

“Corporate bullshit is a specific style of communication that uses confusing, abstract buzzwords in a functionally misleading way,” said Littrell, a postdoctoral researcher in the College of Arts and Sciences. “Unlike technical jargon, which can sometimes make office communication a little easier, corporate bullshit confuses rather than clarifies. It may sound impressive, but it is semantically empty.”

Although people anywhere can BS each other – that is, share dubious information that’s misleadingly impressive or engaging – the workplace not only rewards but structurally protects it, Littrell said. In a work setting where corporate jargon is already the norm, it’s easy for ambitious employees to use corporate BS to appear more competent or accomplished, accelerating their climb up the corporate ladder of workplace influence.

Corporate BS seems to be ubiquitous – but Littrell wondered if it is actually harmful. To test this, he created a “corporate bullshit generator” that churns out meaningless but impressive-sounding sentences like, "We will actualize a renewed level of cradle-to-grave credentialing” and “By getting our friends in the tent with our best practices, we will pressure-test a renewed level of adaptive coherence.”

He then asked more than 1,000 office workers to rate the “business savvy” of these computer-generated BS statements alongside real quotes from Fortune 500 leaders. Divided into four distinct studies, the research verified the scale as a statistically reliable measure of individual differences in receptivity to corporate bullshit, then, through use of established cognitive tests, made connections between receptivity to BS and analytic thinking skills known to be essential to workplace performance.