A Canadian province spent thousands of dollars on a coffee truck promotion to recruit American healthcare workers, a taxpayer watchdog revealed.
The government of British Columbia sponsored the coffee delivery stunt, which lasted approximately two days in June 2025.
It involved a branded pink-and-purple truck driving across Seattle to hand out 1,000 cups of coffee and napkins.
The paper cups said, 'Fill your cup. Follow your heart to BC,' and included a link to the government's healthcare careers website...
However, the Canadian Taxpayers Federation (CTF) revealed the province's government spent on $165,000 CAD ($119,134 USD) the promotion.
That breaks down to each coffee costing approximately $165 CAD ($119 USD) per cup.
That must be a very attractive employer if you need to spend that much money to recruit employees
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