Like exhibitors around the country watching the success of R-rated fare such as foul-mouthed "Ted" and male stripper film "Magic Mike," Owens realizes that these films and movies such as "'The Hangover,' 'Bridesmaids,' 'Jackass' and 'Saw' have a solid audience and make money. As an exhibitor we don't want Hollywood to stop making them."
At the same time, she says "movies that go R obviously don't do as well as PG-13. You never know, if they toned down a few scenes and got a PG they would they have made another $20 million?"
A keen student on this issue is Dick Rolfe, head of the Grand Rapids-based Dove Foundation, which helps parents, kids, schools, churches and other groups find "family friendly" content.
In a new study, Dove - which provides online movie and video reviews - found that of the top 1,000 films released between 2005 and 2009, Hollywood produced "11 times as many R films as G."
G-rated films showed an average profit of $108.5 million, PG came in at $65.5 million, PG-13 films earned $59.7 million and R-rated films averaged just $12.7 million.Unfortunately, while there is a very large, underserved market out their for wholesome and positive films, the industry is just not that interested in it. Even otherwise profoundly positive family films such as We Bought a Zoo had some unnecessary crude language that seemed like it was there only to raise the rating. Worse, people that theoretically should be interested in promoting family friendly films or films with a powerful message (such as the screenplay that I have written about the Oberlin Rescue) seem uninterested in making such films. I guess everyone with money in America is already rich enough.