In a San Francisco office shared with other tech start-ups, three 20-year-olds saw HealthCare.gov as a challenge.
With a few late nights, Ning Liang, George Kalogeropoulos and Michael Wasser built "thehealthsherpa.com," a two-week-old website that solves one of the biggest problems with the government's site.
"They got it completely backwards in terms of what people want up front," said Liang. He added: "They want prices and benefits, so that they could make the decision."
Liang showed CBS News how it worked. "You come to our website and you put in your zip code -- in this case a California zip code. You hit 'find plans,' and you immediately see the exchange plans that are available for that zip code."It makes you wonder what might have happened if the federal government hadn't awarded the contract to a company with a vice president who just happened to be a classmate of Michelle Obama.