Illuminated Reticle Rifle Scopes

Do any of you have an opinion as to utility?  My understanding is that when the tsrget is in low light conditions,  illuminated reticle simplifies getting on target and using whatever information is provided by the reticle.   I suspect a few of you have made tactical use of such.

Looking for gun ads that promise too much, or at least might be interpreted as such

 I am writing an article for America's First Freedom about the Sandy Hook Remington suit.  Ads like these:

On an apparently separate note: I remember a 1979 Pontiac Firebird brochure with a stunning brunette wearing a halter top stretched across the hood of a TransAm.  Buy this car and gorgeous women will follow you home was the idea, I guess. Do you remember that or have a copy?