"The British carmaker on Tuesday debuted a new advert featuring several models with asymmetrical haircuts and brightly coloured, haute couture clothing walking around a Mars-like landscape bathed in bright pink.
"Messages such as “create exuberant”, “live vivid”, “delete ordinary”, “break moulds” and “copy nothing” flash on the sccreen but no actual cars or references to Jaguar as a carmaker are featured."
Tragically, Jaguar seems to have abandoned what they are good at: sports sedans. This is why I have given up on replacing my 2014 XF with anything Jaguar. Jaguar even managed to fix the longstanding problem of unreliability. This and the 2005 X-type have been the two most trouble-free cars that I have ever owned.
They are not complete idiots. The Middle Eastern version lacks the trans guy. Who exactly are they trying to sell cars to?
It just gets better. 11/20/24 Forbes:
Bev Turner, a British television host on the conservative-leaning GB News channel, said the ad looked like Jaguar asked artificial intelligence to create the “wokest, most pretentious, gender-ambiguous piece of self-satisfied A-level art.”
And this one:
I rented a Jag a few years ago during a trip. That convinced me to never buy a jag.
ReplyDeleteAfter watching whatever that ad was, I've decided I was correct in my judgement. I don't know if TATA was aware of how they wasted money, but they're crazy if they let their ad agency contract continue. This is Bud Lite, Gillete, all over again