Niche Marketing

Back in the 1990s, I worked in marketing for Diamond Lane Communications, one of the pioneers in DSL access multiplexers.  Then Nokia bought us cheap.  After I left Nokia, Alcatel bought their DL operation.  Rather like this:

When writing some promotional literature, I explained megabit Internet service would enable highly specialized videos to have a distribution market not possible with video rental stores.  (These are an ancient, nearly forgotten enterprise in the era of Netflix and Redbox.)

The examples I gave of such narrow market specialized videos were "Helicopter Maintenance for Fun and Profit" and "Janet Reno Dances the Dance of 10,000 Veils."  Little did I know that lemon-lime shaving cream would soon be that narrow.  I used to buy this when I was young and now no store carries it except...Amazon.

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