No Direct Flights From Boise to Reno?

I am about to go visit a friend in Reno who is recovering from a stroke, and I am again astounded that there are no direct flights from Boise to Reno.  Even one stop flights turn out to be as many hours as driving there and not much cheaper.  Owning your own jet makes more and more sense, but a bit out of my price range. Maybe this is the alternative, but I am sure still out of my price range.